WILD Advertising & UGC Guidelines

Core positioning

WILD is a one-phone party game for groups.

Use language like:

• One phone. Whole group.
• No awkward silence.
• Let WILD run the room.
• Spin the chaos.
• Secret missions for every player.
• Questions that start conversations.
• Share the wildest moments.

Approved tone

Playful, social, energetic, funny, chaotic-but-safe, premium, visual, and group-focused.

Avoid in ads

Do not show minors drinking, imply alcohol is required, instruct users to take shots, encourage dangerous dares, show explicit sexual content, use harassment/coercion, imply real-money gambling, use copyrighted music outside platform-licensed tools, show debug/error screens, or make misleading subscription claims.

Safer hooks

• One phone. Whole group. No awkward silence.
• The app chooses who gets exposed.
• Secret missions made the night 10x funnier.
• This party game picks the victim for you.
• The roulette chose him. The table lost it.
• Your next cabin trip needs this.

Visual direction

Dark background, orange/pink/purple gradient, WILD logo, fast phone-screen cuts, visible group reactions, no nudity, no obvious intoxication, no unsafe behavior.

Creator brief

Show a group setting, one phone on the table, choosing a game, one funny prompt/reaction, and a clear App Store CTA.

Recommended CTA: “Search WILD party game on the App Store.”