WILD Advertising & UGC Guidelines

Core positioning

WILD is a one-phone party game for groups.

Use language like:

  • One phone. Whole group.
  • No awkward silence.
  • Let WILD run the room.
  • Spin the chaos.
  • Secret missions for every player.
  • Questions that start conversations.
  • Share the wildest moments.

Approved tone

Playful, social, energetic, funny, chaotic-but-safe, premium, visual, and group-focused.

Avoid in ads

Do not show minors drinking, imply alcohol is required, instruct users to take shots, encourage dangerous dares, show explicit sexual content, use harassment/coercion, imply real-money gambling, use copyrighted music outside platform-licensed tools, show debug/error screens, or make misleading subscription claims.

Safer hooks

  • One phone. Whole group. No awkward silence.
  • The app chooses who gets exposed.
  • Secret missions made the night 10x funnier.
  • This party game picks the victim for you.
  • The roulette chose him. The table lost it.
  • Your next cabin trip needs this.

Visual direction

Dark background, orange/pink/purple gradient, WILD logo, fast phone-screen cuts, visible group reactions, no nudity, no obvious intoxication, no unsafe behavior.

Creator brief

Show a group setting, one phone on the table, choosing a game, one funny prompt/reaction, and a clear App Store CTA.

Recommended CTA: “Search WILD party game on the App Store.”

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